Google Authorship is relatively new, but is already seeing great results on search queries. All those blogs you’ve been writing - hoping someone would read - and then become interested enough to click on the link to your amazon page, are just waiting to be repurposed as fresh content when you become a Google Authorship personality. It’s free, and it could change your life!
Google authorship is really just a simple code you include to each blog entry you’ve made for as long as you’ve been making them: rel=author, which will then direct google to your Google+ bio page to access your photo and a short description of who you are and what you like to write about. Still with me? If you’ve been writing about the same subject for the past five years, you are obviously passionate about the subject matter. So why stop now? Once the code is in place and you ‘sign’ your blogs with the code, Google will include a headshot of you along with the sample of your post when a user searches for the subject matter you write about.
Why is this the greatest thing to happen to you, ever? Because it’s a fact that a search resulting in a headshot next to the article or blog entry on the results page brings in 1500% more click through than one without it. What is the big deal about a photo? It’s because people want to put a face to the ‘expert’ who wrote about what interests them. Trust me, you’ll be drawn to it too. Find out more on how to create your Google Authorship code.